PRODUCTS

Applications

Cosmetics

In cosmetics, product performance is experienced at the surface — through feel, spreadability, adhesion, and durability. NewRoad supplies precision surface characterization instruments that allow cosmetic R&D labs to replace subjective panel testing with quantitative, reproducible data. From evaluating emulsion spreading on skin models to measuring film formation in hair treatments, our instruments deliver the insight needed to develop effective, differentiating formulations.

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APPLICATIONS

KEY CHALLENGES

Quantifying texture, spreadability, and absorption on heterogeneous substrates like skin and hair; measuring the surface energy of complex emulsions; assessing film-forming properties of leave-on treatments; and ensuring batch-to-batch consistency are persistent challenges in cosmetic formulation science.

NEWROAD SOLUTIONS

Contact angle and wettability analyzers measure spreading behavior and surface energy of formulations on skin-model substrates. Surface tensiometers characterize emulsions and active ingredients. QCM-D monitors film formation and deposition of cosmetic ingredients in real time, providing data that supports both innovation and quality control.

EXPLORE TECHNOLOGIES

Raman

Raman Spectroscopy is a non-destructive analytical technique used to identify molecular composition, chemical structure, and material properties.

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Fluorescence

A highly sensitive optical technique that measures the emission of light by fluorescent molecules following excitation — providing chemical identification, quantification and dynamic information from UV to NIR wavelengths.

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Particle Analyzer

Quantitative measurement of particle size and shape distributions in powders, granules, suspensions and sprays — from sub-micron to millimeter scale using dynamic image analysis and laser diffraction.

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Langmuir-Blodgett

KSV NIMA Langmuir trough systems enable precise control and characterization of molecular films at air-water interfaces and controlled deposition of organized mono- and multilayer films onto solid substrates.

Optical Tensiometer

Measurement of contact angle, surface wettability and liquid surface tension using optical imaging and force-based methods — essential for coating adhesion, surface treatment verification and surfactant characterization.

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