{"id":1319,"date":"2026-06-25T07:54:06","date_gmt":"2026-06-25T07:54:06","guid":{"rendered":"https:\/\/newroad.sgo.co.il\/applications\/cosmetics\/"},"modified":"2026-07-12T11:32:37","modified_gmt":"2026-07-12T11:32:37","slug":"cosmetics","status":"publish","type":"applications","link":"https:\/\/newroad.sgo.co.il\/he\/applications\/cosmetics\/","title":{"rendered":"Cosmetics"},"content":{"rendered":"<p>In cosmetics, product performance is experienced at the surface \u2014 through feel, spreadability, adhesion, and durability. NewRoad supplies precision surface characterization instruments that allow cosmetic R&amp;D labs to replace subjective panel testing with quantitative, reproducible data. From evaluating emulsion spreading on skin models to measuring film formation in hair treatments, our instruments deliver the insight needed to develop effective, differentiating formulations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objective surface measurement tools help cosmetic scientists quantify spreadability, adhesion, wettability, and film formation \u2014 driving faster, data-driven formulation development.<\/p>\n","protected":false},"featured_media":1969,"menu_order":3,"template":"","application-category":[43],"class_list":["post-1319","applications","type-applications","status-publish","has-post-thumbnail","hentry","application-category-surface-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosmetics - NewRoad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newroad.sgo.co.il\/he\/applications\/cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosmetics - 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