Since 2005, NewRoad Scientific Instruments has been providing advanced solutions to the academic and high-tech industries. With extensive expertise in optics, spectroscopy, materials science, electrochemistry, imaging, and particle analysis, we help researchers and laboratories achieve accurate and reliable results. From consultation and installation to ongoing support, all services are delivered locally by the NewRoad team. We also specialize in custom-made solutions tailored to our customers’ unique scientific and industrial requirements.
Delivering advanced scientific technologies and precision instrumentation across optics, spectroscopy, materials characterization, imaging, and electrochemistry since 2005.
Material testing instruments, particle size analyzers, ellipsometers, and surface characterization technologies.
Electro-optics, optical components, lasers, laser diodes, fiber optics, and laser safety solutions.
Scanning probe microscopes, 3D optical metrology systems, and advanced imaging technologies.
High-sensitivity CCD and CMOS cameras for physical sciences and life science applications.
Electrochemistry systems, stopped-flow and quenched-flow instruments for reaction analysis.
Precision vibration isolation platforms and positioning systems for demanding laboratory environments.
Load cells, pressure transducers, torque sensors, linear stages, rotary stages, and controllers.
Atomic force microscopy (AFM), scanning tunneling microscopy (STM), surface analysis systems, and nanoscale characterization technologies.
General Manager
With over 25 years of experience in the Israeli scientific and analytical instrumentation market, Eyal Shemer leads the company with extensive industry knowledge and a strong commitment to customer satisfaction. Throughout his career, he has built long-term relationships with leading international manufacturers and has participated in numerous technical, sales, and service meetings worldwide.
Eyal holds a degree in Chemical Engineering from Ben-Gurion University and combines scientific expertise with a deep understanding of the needs of research laboratories, industry, and academia. His vision and experience have played a key role in establishing the company as a trusted partner in the scientific community.
Service & Technical Support Manager
Moshe Moshkovitz is responsible for the company’s service department and all technical operations. With a background in Mechanical Engineering and extensive hands-on experience, he ensures that every system installation and support process is carried out to the highest professional standards.
Having received specialized training from many of our international suppliers, Moshe provides expert technical support, system commissioning, preventive maintenance, and customer assistance. His dedication and technical expertise help customers maximize the performance and reliability of their scientific instruments.
The company's Office located in Park Afek, Rosh Ha‘ayin. It Is High technology, Industrial park located less than 20 minutes by car from the city center of Tel-Aviv. We are authorized supplier in all the Universities, research institutes, and Government facilities including our Ministry of Defense. The company has ISO 9001:2008.Certification Except the standard "of the shelf‘" products we usually sell, we have the ability to act as integrator and to offer tailor made systems according to the customers‘ requests . Some of them are shown under the “projects“ category in this website. Please call us to learn more about the products we sell and about our capabilities to help with your current or new projects. ‘
Selected installations and projects across Israeli academia and industry — see how our instruments solve real scientific challenges.
